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Cookie Policy

Last Updated: February 22, 2026

This Cookie Policy explains how Innovative SEO LTD (“we”, “us”, “our”) uses cookies and similar technologies on our website.

This policy applies to users located in Finland and other EU/EEA countries and should be read together with our Privacy Policy.

This website operates a free-to-play social gaming platform.
No real-money gambling is offered, no deposits are accepted, and no prizes or items of monetary value can be won.
Cookies are used solely to operate and improve the entertainment-only social gaming experience.

We use cookies in accordance with:

  • EU General Data Protection Regulation (GDPR)

  • Finnish Data Protection Act (Tietosuojalaki 1050/2018)

  • Finnish electronic communications legislation

  • Applicable EU data protection laws

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

They are used to:

  • Enable technical functionality

  • Ensure website security

  • Improve usability

  • Measure aggregated website performance (where consent has been given)

  • Measure advertising effectiveness (where consent has been given)

Cookies may be:

  • Session cookies (deleted when you close your browser)

  • Persistent cookies (stored for a defined period)

  • First-party cookies (set by us)

  • Third-party cookies (set by external service providers)

Some cookies may process personal data such as IP address, device identifiers, or online identifiers.

2. Legal Basis for Cookie Use

Under GDPR and Finnish electronic communications law:

  • Strictly necessary cookies are used based on legitimate interest (Art. 6(1)(f) GDPR).

  • Analytics and marketing cookies are used only after explicit consent (Art. 6(1)(a) GDPR).

Non-essential cookies are not set, stored, or accessed before you provide explicit consent via our consent management platform.

You may withdraw or modify your consent at any time.

Withdrawal does not affect processing carried out before withdrawal.

These cookies are required to operate the free-to-play social gaming platform and do not involve monetary transactions or real-money wagering.

3. Categories of Cookies We Use

A. Strictly Necessary Cookies (Required)

These cookies are essential for the operation and security of the website.

They may be used for:

  • Session management

  • Security and fraud prevention

  • Load balancing

  • Storing cookie preferences

  • Age verification status (where applicable)

  • Maintaining active gameplay sessions and virtual currency balances

Legal basis: Legitimate interest (Art. 6(1)(f) GDPR)
Retention: Session-based or typically 30–90 days, unless longer retention is technically required for account functionality or fraud prevention.

These cookies do not require consent.

B. Analytics Cookies (Statistics – Optional)

Analytics cookies help us understand how users interact with the website in order to improve functionality and performance. Analytics data is used only to improve the social gaming platform and user experience.
It is not used to facilitate gambling, betting, or monetary wagering.

Analytics cookies may collect:

  • Page views

  • Navigation patterns

  • Device and browser information

  • Interaction events

  • Aggregated usage statistics

Analytics data is used solely for statistical and performance analysis and is not used for advertising, remarketing, profiling, or behavioural targeting purposes.

Legal basis: Consent (Art. 6(1)(a) GDPR)
Activation: Only after explicit user consent
Retention: Up to 14 months, after which data is deleted or anonymized where possible.

Where technically possible, IP addresses are shortened or anonymized before further processing.

If you consent to analytics but not marketing, marketing cookies will not be activated.

C. Marketing Cookies (Advertising & Conversion Tracking – Optional)

Marketing cookies are used only after explicit user consent.

They are used to:

  • Measure advertising effectiveness

  • Track conversions (e.g., whether an advertisement led to a website action)

  • Improve campaign performance

  • Prevent fraud

Marketing cookies may process:

  • Event data (page visits, form confirmations, button clicks)

  • Device and browser information

  • Cookie identifiers

  • Approximate geographic information derived from IP address

Typical providers may include:

  • Microsoft Advertising (UET tag)

  • Google Ads conversion tracking

  • Meta Pixel

These providers may act as independent data controllers or as processors depending on the service configuration.

Marketing technologies are activated only after explicit consent.

Advertising technologies are not used to promote or incentivize gambling activity.

Retention: Up to 13 months for campaign measurement and reporting.

4. Specific Cookies (Examples)

Cookie Name Purpose Type Retention
sessionId Session management Necessary Session
cookieConsent Stores consent preferences Necessary Up to 12 months
_ga Google Analytics user distinction Analytics Up to 14 months
_gid Google Analytics session distinction Analytics 24 hours
_uet Microsoft Advertising tracking Marketing Up to 13 months
_fbp Meta advertising tracking Marketing 90 days

Actual cookies used may vary depending on configuration.

5. Other Tracking Technologies

In addition to cookies, we may use:

Web Beacons (Pixels)

Used for aggregated measurement of campaign performance (with consent).

Local Storage

Used for storing preferences or technical settings.

Local storage is not used for cross-site tracking without consent.

No device fingerprinting is used for advertising or behavioural profiling.

Platform Functionality and Game Storage

We may use cookies or local storage to:

  • Maintain active gameplay sessions

  • Store virtual currency balances

  • Save user preferences

  • Ensure fair gameplay and prevent abuse

These technologies are necessary to operate the social gaming platform and are not used for real-money transactions.

6. Third-Party Providers

Where analytics or marketing cookies are enabled:

  • Data may be transmitted to the relevant provider

  • Providers may process data according to their own privacy policies

  • Data Processing Agreements are in place where required

We recommend reviewing the privacy policies of:

  • Google

  • Microsoft

  • Meta

7. International Data Transfers

Some third-party providers may process data outside the EU/EEA.

Where personal data is transferred internationally, we ensure appropriate safeguards, including:

  • EU Standard Contractual Clauses (SCCs)

  • Additional technical and organizational measures

You may request further information about these safeguards.

8. Consent Records and Accountability

To demonstrate compliance with GDPR and Finnish law, we maintain records of cookie consent, including:

  • Consent status

  • Categories accepted or rejected

  • Date and time (timestamp)

  • Consent identifier

Consent records are stored securely and retained for up to three (3) years after withdrawal or last recorded interaction.

These records are used solely for compliance and accountability purposes.

9. Managing Your Cookie Preferences

You may:

  • Accept all cookies

  • Reject non-essential cookies

  • Select specific cookie categories

You may modify or withdraw consent at any time via our cookie settings tool.

You may also manage cookies via your browser settings. However, strictly necessary cookies are required for website functionality.

10. Impact of Disabling Cookies

If you disable non-essential cookies:

  • Analytics measurement will not occur

  • Advertising measurement will not occur

If you disable necessary cookies, certain technical features may not function properly.

11. Changes to This Cookie Policy

We may update this Cookie Policy to reflect legal, technical, or operational changes.

The most recent version will always be available on this page.

12. Contact

For questions regarding this Cookie Policy:

privacy@innovativeseo.se